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February 18, 2025 | 6 months ago
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The agreement was signed in Egypt at the "MAE Hisense 2025" event in Cairo, bringing together Hisense distributors from the Middle East and Africa. In the presence of the Algerian ambassador to Egypt, the agreement was formalized by Condor Group president Abderrahmane Benhamadi and Hisense vice-president for Africa and the Middle East James.
This strategic partnership aims to strengthen the Algerian industry, particularly household appliances and air conditioning, by creating an industrial complex in Bordj Bou Arreridj. The project aims to boost local production, promote technology transfer and increase exports, making Algeria a key player in Africa.
Focusing on exports, Condor and Hisense are helping to reduce the trade deficit and increase foreign exchange earnings, thereby consolidating the promotion of "Made in Algeria". This major investment confirms Algeria as an attractive industrial hub for major international companies.
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