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March 19, 2025 | 5 months ago

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TOUFIK BERKANI, CEO OF THE GETEX GROUP

Toufik Berkani, CEO of the GETEX Group, says: “We aim to get closer to the general public. He launches a new collection for Eid El Fitr at promotional prices.

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According to its Deputy Managing Director, Samia Kaid, in 2024, the state-owned Getex Group achieved its growth target of 20 billion dinars and aims to exceed this figure in 2025. The company is banking on quality and competitive prices to strengthen its market position while meeting international standards of innovation and development.

Getex is planning new partnerships with foreign operators, particularly in innovation and R&D. The group also expects to expand its product range, focusing on womenswear and menswear, to expand into international markets.

Toufik Maouche, CEO of Jackets Club, the group's sales subsidiary, pointed out that opening a store in the Bab Ezzouar shopping centre marks a new stage in strengthening the brand's presence in Algeria. Jackets Club currently has 25 stores and plans to open more, notably in Guelma, Oran and the southern country, as part of a progressive expansion program.

The company prioritises consolidating its position on the domestic market before embarking on exports. Negotiations are underway to access foreign markets. Thanks to its extensive distribution network and its digital platform launched start-up Dar El Dzair, Jackets Club is also strengthening its presence via e-marketing.

March 20, 2025 | algeria-logo

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