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GETEX CEO: “Our products will be sold online and on-site”.

Toufik Berkani, Chairman and CEO of textile and leather holding company GETEX, presented the marketing strategy for the group's various products.

Algeria Invest

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GETEX is a specialist marketing and distribution company, with over 38 sales outlets nationwide. To broaden its market access and reach a wider audience, the group recently signed an agreement with an e-commerce start-up to sell its products online, and a second partnership with another platform is currently being finalized.

Toufik Berkani also pointed out that GETEX has strategic points of sale, notably at the Bab Ezzouar shopping centre in Algiers and Oran.