Discover Algeria | Press area | Contact  
English Français
Registration
English Français
business-banner

July 13, 2025 | 1 month ago

  • More options

    Share on LinkedIn
    Share on Twitter

Hamoud Boualem acquires a stake in NCA Rouiba

Hamoud Boualem announced on Thursday that it had finalized the acquisition of the French Castel Group's stake in NCA Rouiba. This transaction has been described as a “major turning point” for the Algerian agrifood industry.

Algeria Invest
Legal Notices | Terms of Services
news-detail

"This operation reflects a strong desire to bring together two emblematic Algerian brands that are major players in the country's economic influence", emphasizes Hamoud Boualem in an official press release.

By joining forces, the two beverage gems aim to preserve local know-how while breathing new life into the Rouiba brand. The alliance is also expected to enhance the industrial and logistical capabilities of both entities through sustainable synergies.

Founded in 1878, Hamoud Boualem has forged a reputation for excellence through its emblematic products such as Selecto and Slim. The merger with NCA Rouiba - a family business founded in 1966 by the Othmani family - is part of a shared growth strategy that respects the brands' identities.

"We are committed to preserving the brands that shape our country's identity. Above all, this alliance reflects a strong commitment to building a path of trust together, in the service of consumers and the development of local industry", declared Abdenour Houaoui, CEO of Hamoud Boualem.

In an increasingly competitive economic context, this strategic union is intended to reinforce a solid, ambitious and innovation-driven Algerian industrial model.

July 13, 2025 | algeria-logo

  • More options

    Share on LinkedIn
    Share on Twitter
Subscribe to the economic newsletter