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September 24, 2024 | 11 months ago

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Constantine: TCL opens its showroom

After Algiers, the TCL brand, specialized in the manufacture and design of household electrical appliances, is setting up in Constantine. A Chinese international brand that has successfully carved out its place in the world offering high-tech appliances.

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Its showroom was inaugurated on Sunday at the Onama attended by representatives of the brand. Belkadi Mehdi, head of TCL marketing in Algeria, declared to L'Expression: “The city of Constantine, like Algiers, is very important to us for the development of our business. We exhibit a whole range of high-tech televisions, air conditioners and refrigerators. Our interviewee stresses that the brand he represents "will be increasingly present throughout the country". In his speech, he did not fail to mention that customers would be offered discounts for a week. He also announced that "the brand has been present in Algeria since July 2023. It is the world's second-largest seller of televisions and the third-largest seller of air conditioners. We also manufacture electronics for other brands". By taking a new step with its presence in the eastern capital, TCL is offering a very competitive product.

 

During the day, visitors were able to discover TCL's latest innovations, not without discovering that the brand has taken the consumer's health into account through very advanced technology, offering and including protection against the blue light emitted by televisions, which often causes headaches, and in particular, well-researched filters incorporated in the latest innovation of air conditioners for people suffering from allergies, even better protecting against viruses. With these new features, TCL reaffirms and confirms its commitment to providing exceptional customer service. The event was also an opportunity to highlight the strategic importance of Algeria for TCL, both at a commercial and community level. For the future, "TCL plans to expand its network of showrooms throughout Algeria to bring its innovative products closer to consumers and strengthen its integration into the local community," says Belkadi Mehdi, adding that another showroom is soon to be opened in Annaba. An approach that is indicative of the long-term presence of this brand, which aims to become a major player in the Algerian market.

September 24, 2024 | algeria-logo

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